Client Login
  • Services
    • Services
    • Paid Search Management
    • Search Engine Optimization
    • Social Media Marketing
    • Social Media Advertising
    • Display Ad Management
    • Web Design & Development
    • Path Local
    • Reputation Management
    • Social Media Monitoring
    • Agency Services
  • Our Technology
    • Our Technology
    • Call Tracking
    • Call Path
  • About Us
    • About Us
    • Clients
    • Management Team
  • Corporate Training
  • Path Blog
    • Path Blog
    • PathTV Videos
    • Press Room
  • Contact Us

Tag Archives: new york giants

Tom Brady and Eli Manning: Stars of the #SuperBowl Social Sphere

Posted on February 1, 2012 by Sarah Dryden

More Super Bowl XLVI Sentiment Analysis

We’re taking a mid-week break from all the negativity in our Super Bowl sentiment analysis to take a closer look at how fans are talking about their (or their rival) team players.

We focused on individual players today because most of our negative sentiment monitoring for the past few days has revealed that when fans sound off about a rival team, they often single out one of the team’s players. In fact, sometimes the existence of that player can be the sole reason they hate the other team.

hate-tom-brady Continue reading →

New England or New York? Who Has More #SuperBowl Hate?

Posted on January 31, 2012 by Ruben Quinones

Social Media: Super Bowl Negative Sentiment Analysis

This week, there are thousands of Super Bowl related comments, and they are likely going to increase as we draw closer to the Super Bowl, but how many of them are negative towards the other team?  In our week-long series, and as mentioned in our first post about super bowl negative sentiment, we are taking a look at negative sentiment, users who are posting on social media sites with a negative slant towards the other team when it comes to Super Bowl XLVI.  Watch out for our full analysis on Friday. Continue reading →

Who Talks the Best Trash? New York Giants vs. New England Patriots

Posted on January 30, 2012 by Michael Coppola

Social Media: Super Bowl Negative Sentiment Analysis

Who’s the best at trash talking – New Yorkers, or Bostonians?

With Super Bowl Sunday coming up in just a few days, our office decided to take a look at the conversations happening around the big game and prove exactly how well each team’s fan base talks trash.

To do this, we started the week running up to the Superbowl by examining conversations happening on Facebook, Twitter, blogs, forums, news sites, and other social hubs. We specifically were interested in how much (and how brutally) fans from each East Coast team were dissing and dismissing each other, so we first got to work identifying the most common insults.

Patriots Bash - TwitterIt turns out the most common football insults are pretty predictable. Continue reading →

Paid Search
Search Engine Optimization
Search Media Marketing
Social Ads
Request Proposal - Reach the right audience.

Facebook Like Box

  • Home
  • Services
  • Our Technology
  • About
  • Client Services
  • Employment
  • Sitemap
  • Terms and Conditions
  • Contact Us
Path Interactive, Inc. Located at 915 Broadway Suite 1003, New York, NY. Phone: 212-661-8969. http://www.pathinteractive.com.