Digital Week in Review: Facebook Announces New Messaging System

Facebook Announces New Messaging System: “It’s Not E-mail”; Mashable
Facebook is handing out facebook.com e-mail addresses to all users. The new messaging system is composed of three parts: seamless messaging, cross-platform conversation history and the social inbox. The latter is an inbox for filtering the messages you want, organized by the people you care about. It’s designed to highlight conversations with your real friends and be spam free.
The Takeaway: Reevaluate your Facebook marketing strategies with this new messaging services. The potential that can come from email and Facebook integration will lead to countless new ways to reach audiences. Continue reading

Digital Week in Review: Facebook Gets Its First Non-Profit Gift Catalogue

Facebook Gets Its First Non-Profit Gift Catalogue; Mashable
The World Wildlife Fund (WWF) has combined people’s love of gift giving and giving back into Facebook’s first ever non-profit gift center. Timed for the start of holiday season, the WWF has opened a gift center on its Facebook Page that allows supporters to purchase different packages aimed to look like an “adoption.”
The Takeaway: The WWF has launched gift centers in the past, but the incorporation of Facebook marks a larger turn toward establishing Facebook as a fundraising and community hub for nonprofits. Continue reading

Digital Week in Review: Twitter Releasing ‘You Both Follow’ Feature

Digital News Roundup is a new weekly segment which highlights the latest in news and happenings in the online world within the past week.

Gap Offers 25% Discount for Foursquare; Mashable
Only valid for one day, Gap cut 25% from the prices of all the clothes in its retail stores for customers who checked in on Foursquare.
The Takeaway:Another good retail example of Foursquare adoption.  Smaller retailers, should be on top of the curve. Continue reading

4 Ways The New Digg Can Add Value To Your Business

Recently, Mashable reported the pending release of the New Version of Digg – the information congregation and popular bookmarking site. In an interview with the CEO of Digg, Jay Adelson, a little of “what’s expected ” spilled out. Although not much is known except for you to sign-up for a “first-come-first serve” testing mode for the new version, here are a few thoughts about how the possible outcomes that might affect businesses in a positive way: Continue reading