You’ve probably already noticed the fact that Google rolled out a new look yesterday for its SERP (Search Engine Results Page) for local searches. As you can see in the screenshot below, the old SERP featured a “7-Pack” of local business listings, interspersed with organic results from the wider web, surrounded on the top and right hand side with paid ads.
Tag Archives: Local Search
Yelp – Google face-off
Did Yelp Do The Right Thing?
Last week was feverish, to say the least. Google has been turned down from an advanced negotiation with Yelp.com, which had apparently walked away from the $550 million deal – a gutsy move, I must admit. Continue reading
Google Maps Ranking – 3 Google Maps Placement Steps
Having solid Google Maps Rankings is increasingly important as the placement of 7 or 10 results from Google Maps has become the mainstay for local search engines searches. Just 6 months ago, Google Maps placements were still not consistent for local search results but obviously times have changed and your need to be placed within the top results has become critical for any business.
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The Importance of Local Business Listings
According to a new study, nearly two thirds of searchers expect search engine results pages to list businesses within 15 miles of their home or work. That expectation is up from 52% in 2007. More importantly for your business, 83% of local search users contacted businesses offline (46% call, and 37% visit).
