A few weeks ago, a study was released that out of all the social networks in use among the 18-35 demographic, LinkedIn, the network designed for professionals and expanding a professional network, had a staggering 26% usage rate among young people. As one may imagine, that’s somewhat alarming. At a time where the job market in the United States is less than stellar (7.5% unemployment nationwide and 11.1 % among 18-29 year olds) building a network is important for both professional development and for finding the right kind of job. Continue reading
Jeff Weiner, CEO of LinkedIn said, “LinkedIn is about connecting talent with opportunity at a massive scale.” With over 175 million users, including executives from all Fortune 500 companies, LinkedIn has become one of the leading social networking sites for business professionals and a powerful social media marketing tool. Although LinkedIn is a very powerful tool, users need to be optimizing their profile in order to fully reap the benefits of the social platform.If you’re looking to understand the power that LinkedIn can bring to you and your business, this LinkedIn Marketing session is for you. Continue reading
Does Your Marketing Strategy Account For User Intent?
With more than 1 billion members, Facebook boasts the largest membership of all social networks; thus making it the biggest player in the social media arena. However, having mass appeal has its downside, and many brands have had trouble tapping into the vast network. This year, GM cut its entire Facebook ad spend of $10 million, as product director Pat Morrissey states, ”the return on investment of Facebook ads is just not there”.
This statement isn’t true across the board; many brands do see a positive ROI on Facebook, especially in branding and community interaction.
However, Facebook lacks user intent. Facebook thrives off of its coolness and mass appeal; users flock to the site because their friends are also on the site. Users never joined Facebook with the intention of buying items, or being solicited by companies.
There is one social network built upon the basis of user intent…LinkedIn.
Defined as the “professional network”, LinkedIn set out to become the social network for professionals and has done just that. Continue reading
Let’s face it: Social media is constantly changing and it can be difficult to keep up. In an effort to save you time and keep you updated, we bring you some of this week’s most important social media updates.
Why Facebook Questions is Good for Brands and Businesses; Mashable
The feature, which Facebook rolled out to all users March 24, functions as a “recommendation engine.” It also presents a major opportunity for businesses to conduct market research and crowdsource in a far more elegant way than was previously possible.
The Takeaway: While the importance of Facebook questions for advertisers is obvious, there are some cons to the process. For example, the questions (and their answers) are not catalogued by search engines at this time. Public Q&A sites like Yahoo Answers and Quora will still remain important for public-facing customer support and inquiries. Continue reading
Twitter to Launch Promoted Accounts; Mashable
Twitter announced that it plans to monetize on the desire to collect more followers with the announcement of its “Promoted Accounts” product.
The Takeaway: With the ability to attain new followers and additional visibility so easily, Twitter is becoming more like Facebook with its similar revenue strategies. Continue reading
A Wine Networking Group Goes Social
Path TV Episode 6
Guest Bryan R Adams, founding member of Supernodes discusses how this niche networking group went from emailing some contacts to spreading the word by creating a presence on Myspace, facebook, linkedin, twitter, facebook, and Ning to name a few. Continue reading
still experiencing robust growth
Last week, LinkedIn reached another milestone, by reaching 50 million users worldwide. Half of those users are in the United States. Trailing behind the U.S. is Europe with approximately 11 million users. How quickly is Linkedin growing? To put it in perspective, it took the social network nearly 3 years to reach its first 5 million users, while the last million has taken a little over two weeks. Continue reading