On Monday, Brian Morrissey at Ad Week put out an article about Twitter’s impending advertising platform and what features from various external satellite technologies it will likely integrate into its own program. Morrissey thinks the popularity both search and trending topics will be heavily featured in the new program, and he also sees increasing value in companies who’ve found a way to flow ad-copy into twitter streams or place units on various Readers such as HootSuite or UberTwitter.
While we think these are all accurate assessments of ways Twitter can retool traditional advertising models, we hope that one thing missing from Morrissey’s musing makes it into the final rollout of the program.
