Part 2
Last week in Branding Your Facebook Page, we discussed an offline ad that encouraged users to go to their facebook page, however, it seem disconnected. Unfortunately, this seems to be the norm. We decided that it would be a good idea to point out a campaign that was doing it right. Join Michael Stearne and I as we discuss an offline ad for Top Chef, and how they did a good job of following through on their call to action.
Join Fred and I as we discuss the new way we come across information. To be clear, the search function from an organization stand point, pales in comparison to Google, however, it there seems to be a shift in how we discover or come across information. For years discovering information was mostly relegated to Google searches along with direct search queries. We touch on one of the latest shifts, the passive recommendations via the open graph.
Premier New York Wedding Photographers, Gruber Photographers successfully used social media for small business, having achieved an impressive 3000% increase of extremely relevant followers, gathered largely within a matter of just 7 weeks.
Facebook’s new Timeline will soon be going live for the general public (possibly as soon as this weekend), and we think it will have a pretty big effect on paid ads. The question is, of course: what will that effect be on your Facebook Ad Management? Let’s first walk through the changes, and then discuss effects.
Mark Zuckerberg’s look may not change much (does he own anything other than greenish-grey T-shirts?), but Facebook is about to get a makeover. On September 23rd Zuckerberg took to the stage at the f8 conference and announced major modifications to Facebook’s interface and functionality. ReadWriteWeb has a succinct breakdown of the new developments, and what they mean for users and brands. Will these changes have an affect on your social media marketing?
Skeptics have long harped that social media sites were a fad. This excellent and extensive infographic from Search Engine Journal shows that not only are social networking sites growing quickly, their user bases are diversifying. Social media is international, used by people of all ages, and majority of companies utilize social media for marketing and hiring. Just a few of the many fascinating stats contained within the infographic:
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Google+: Eric Schmidt wants your real name or nothing at all; ZDNet
Google’s former CEO says that if you don’t like their policy about having to use your real name to represent you on Google+, then maybe their social network is not for you.
The Takeaway: If none of the above sounds ok with you, don’t sign up for Facebook, Google+, or any other social network or community. Plain and simple. However, if you like the internet, you like Facebook, Twitter, RSS feeds, and being able to consume news and opinions from around the world, then sign up, be happy about it and make it a positive experience for yourself and those that are connected to you. Continue reading
Ron Jones from ClickZ shares 5 ways to ensure that social media efforts are achieving measurable results. Because consumers are more likely to purchase goods or services from a brand they’ve engaged with, measuring the penetration of a brand’s social media influence can help show social media ROI — something every marketer struggles to do. Jones’ approach, while not groundbreaking, breaks down these measurement tools succinctly. He highlights several ways to measure brand awareness in the social sphere, share of voice and sentiment, influence (or ability to inspire action), brand engagement, and popularity. Marketers should identify the specific goals of their brand’s social media strategy, and choose the individual metrics that best fit those goals. Continue reading
Magazine publishers are looking to mobile action codes to bridge the gap between offline content and online engagement. Like many major successful social media marketing campaigns, Glamour’s latest initiative paired exclusive access to a star with their own significant social following (Rihanna: 44 million Facebook fans) with attractive financial incentives from advertisers. Continue reading
Miramax Launching Multi-Title Facebook Movie App In U.S., UK & Turkey; Paid Content
Miramax is launching the largest-scale Facebook streaming movie venture yet, the latest in a series of moves to make the most possible from its rich catalog. The Miramax eXperience is now live first on Facebook with 20 titles for rent in the U.S. and 10 each in UK and Turkey; France and Germany are due in the near future.
The Takeaway: Facebook users can rent the films for 30 Facebook credits, the equivalent of $3; the rental is active for 30 days but the viewing window is 48 hours once you start to watch. But is there a “desire” to watch films from within Facebook? We can’t wait to see the stats on how successful this program is. Continue reading
