Premier New York Wedding Photographers, Gruber Photographers successfully used social media for small business, having achieved an impressive 3000% increase of extremely relevant followers, gathered largely within a matter of just 7 weeks.
Facebook’s new Timeline will soon be going live for the general public (possibly as soon as this weekend), and we think it will have a pretty big effect on paid ads. The question is, of course: what will that effect be on your Facebook Ad Management? Let’s first walk through the changes, and then discuss effects.
Mark Zuckerberg’s look may not change much (does he own anything other than greenish-grey T-shirts?), but Facebook is about to get a makeover. On September 23rd Zuckerberg took to the stage at the f8 conference and announced major modifications to Facebook’s interface and functionality. ReadWriteWeb has a succinct breakdown of the new developments, and what they mean for users and brands. Will these changes have an affect on your social media marketing?
Forbes has a nice slide show of the “Best-Ever” social media campaigns. There were some unsurprising entries (Old Spice Guy from Old Spice, Subservient Chicken from Burger King) and some feel-good successes (Pepsi Refresh, VW’s “Fun Theory“), but there are 2 things to notice here: Continue reading
Skeptics have long harped that social media sites were a fad. This excellent and extensive infographic from Search Engine Journal shows that not only are social networking sites growing quickly, their user bases are diversifying. Social media is international, used by people of all ages, and majority of companies utilize social media for marketing and hiring. Just a few of the many fascinating stats contained within the infographic:
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Ron Jones from ClickZ shares 5 ways to ensure that social media efforts are achieving measurable results. Because consumers are more likely to purchase goods or services from a brand they’ve engaged with, measuring the penetration of a brand’s social media influence can help show social media ROI — something every marketer struggles to do. Jones’ approach, while not groundbreaking, breaks down these measurement tools succinctly. He highlights several ways to measure brand awareness in the social sphere, share of voice and sentiment, influence (or ability to inspire action), brand engagement, and popularity. Marketers should identify the specific goals of their brand’s social media strategy, and choose the individual metrics that best fit those goals. Continue reading
Magazine publishers are looking to mobile action codes to bridge the gap between offline content and online engagement. Like many major successful social media marketing campaigns, Glamour’s latest initiative paired exclusive access to a star with their own significant social following (Rihanna: 44 million Facebook fans) with attractive financial incentives from advertisers. Continue reading
Olivier Blanchard’s The Brandbuilder Blog is a consistent source of great articles on social media marketing. Blanchard favors detailed exploration of issues surrounding social media. Recent articles The 5 basic rules of calculating the value of a Facebook ‘fan’ and The petty tyrannies of social media illustrate the breadth of topics covered on The Brandbuilder.
This summary of Hubspot’s 2011 Hubspot’s “State of Inbound Marketing” report (PDF) highlights the importance of social media to both B2B and B2C brands, and how social media is replacing traditional channels as a means of lead generation. Continue reading
BarnRaisers takes a detailed look at the rewards Walmart is reaping from its Facebook page. Great read for any brand considering the value of social media. Continue reading
Excellent post from Brian Solis on the challenges facing businesses seeking to succeed in the social space, and 14 ways to overcome them. Continue reading
