Facebook’s new Timeline will soon be going live for the general public (possibly as soon as this weekend), and we think it will have a pretty big effect on paid ads. The question is, of course: what will that effect be on your Facebook Ad Management? Let’s first walk through the changes, and then discuss effects.
Tag Archives: Facebook advertising
Reading: The Growth of Social Media: An Infographic
Skeptics have long harped that social media sites were a fad. This excellent and extensive infographic from Search Engine Journal shows that not only are social networking sites growing quickly, their user bases are diversifying. Social media is international, used by people of all ages, and majority of companies utilize social media for marketing and hiring. Just a few of the many fascinating stats contained within the infographic:
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Facebook Ad: Would You Date Someone With a Lower Klout Score?
Did you see it?
Chances are, if you “liked” the Klout Facebook page, you may have seen this ad pop up in your Facebook account last Friday.
Facebook Marketing – Ad Image Optimization
Facebook Advertising
Facebook advertising is still very new to many businesses, and should be treated differently then other online advertising vehicles. Join guest James Connell as we discuss a crucial element in managing your paid facebook campaign.
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Facebook Advertising – Who Should, and Who Shouldn't
By now, most advertisers are familiar with the basics of paid search advertising: you choose a list of keywords that you want to trigger your ad, select the maximum you’re willing to spend per click, and then instruct the search engines to match you up with people searching for your terms. Since searchers are looking for a specific service or answer at the time of the search, paid search is great for transactional advertising such as generating sales or leads. If you are offering exactly what the searcher is looking for, he or she is likely to convert.
More People Now Visit Facebook Than Google
Search engine advertising has been a dominant force in the world of online advertising for years now. However, with Facebook taking up an ever-greater share of people’s time online, it is inevitable that Facebook will also account for an increasing share of online advertising. That said, Facebook advertising isn’t useful for every business. Here is some information to help you decide whether your company should give it a try.
