Digital Week in Review: Internet Week Starts in New York

Official Chinese Media Lash Out at Google; Wall Street Journal
A leading Chinese government newspaper lashed out at Google Inc., saying the company’s allegations of China-based hacking were a politically motivated attempt to spark new disputes between China and the U.S.
The Takeaway: Google shouldn’t engulf itself in the international political war as a tool for political gaming. If there is “any change in the international atmosphere, I am afraid Google will become a target to be sacrificed by politics, and also will be discarded by the market. Continue reading

Digital Week in Review: Facebook Founder Welcomes Kids Under 13 on Site

Facebook Founder Welcomes Kids Under 13 on Site; FoxNews.com
Facebook founder Mark Zuckerberg is willing to alter the site’s regulations to permit children under 13 to join.
The Takeaway: While having 13-year-olds on Facebook is certainly not an ideal situation, it is not too much of a challenge right now to gain a username for kids under 13. : It’s too easy to lie about your age. Facebook could instead use existing age verification services such as Privo. Or a parent could first prove their age using credit card verification and then vouch for the child’s age. Continue reading

Digital Week in Review: Facebook is Driving Traffic to News Web Sites but Twitter Barely Registers

Facebook is Driving Traffic to News Web Sites but Twitter Barely Registers; The Inquirer
Facebook is becoming an important driver of traffic to the world’s top news web sites, while Twitter is having very little impact at all.
The Takeaway: The growing influence of social notworking media is becoming increasingly important, so much so that news agencies are beginning to craft news that caters for the burgeoning social audience. Pew Research believes that this will ultimately affect the economics of the news industry, because reporters will no longer simply write stories that readers want to know about, but rather they will write stories that they think readers will want to share with others. Continue reading

Digital Week in Review: FTC Said To Be Prepping Google Probe

Facebook Numbers Exceed Expectations Ahead of IPO; PCW
Facebook earnings are growing faster than previously expected, and are on track to exceed US$2 billion this year, according to a Wall Street Journal report.
The Takeaway: Increased demand and higher costs for its advertising is good news for Facebook’s bottom line. The company is now on track to exceed $2 billion in earnings before interest, taxes, depreciation and amortization in 2011, according to The Wall Street Journal. That is above the numbers from Facebook that circulated several months ago when Goldman Sachs Group and Russian investment firm Digital Sky Technologies invested in the company, it wrote. Continue reading

Digital Week in Review: Google Offers Finally Makes Beta Debut

Google Offers Finally Makes Beta Debut; ZippyCart
Google is ever-so-softly inching its way into the realm of daily deals, kicking off a beta test of its own ecommerce software of deals in the cities of Portland, New York, and San Francisco.
The Takeaway: One can’t help but also wonder how Google Offers will actually fair among sites like Groupon and Living Social, who have respectively rooted themselves as the top two daily deal sites in the world. Really, all that can be said about this risky venture is: good luck. Continue reading

Digital Week in Review: Twitter Offering $50 Million to Buy Tweetdeck

Twitter Offering $50 Million To Buy TweetDeck; Silicon Valley Insider
Twitter is in “advanced” talks to pay $50 million for popular Twitter client TweetDeck, the Wall Street Journal reports.
The Takeaway: TweetDeck is one of the more popular independent third party Twitter applications out there. It accounts for around 13% of all tweets sent out, and is generally the preferred app for Twitter “power users.” Those are the users Twitter wants on one of its official apps, not controlled by a growing rival like UberMedia. Who will win in this battle: UberMedia or Twitter? Continue reading

Digital Week in Review: Facebook Increases Ad Prices by 40%

Facebook Increases Ad Prices 40% on Rising Popularity; Bloomberg
Ads on Facebook Inc.’s site cost 40 percent more per click last quarter than in the previous three months, as the company’s social-networking dominance let it command higher prices, according to Efficient Frontier.
The Takeaway: Facebook, which has more than 500 million users, is parlaying its burgeoning popularity into higher ad revenue. Advertising spending on the site will more than double to $4.05 billion this year, according to research firm EMarketer Inc. in New York.

Google Launches Messages for Japan; WebProNews
Google has just announced a new site, messagesforjapan.com, to help in the relief effort. On this site, users can write their messages of support to the Japanese people and they will be automatically translated and posted using Google Translate.
The Takeaway: Google notes that since the translation will be done automatically, it will not always be perfect. But for many people around the world moved by the disaster, being able to communicate in fractured Japanese language is better than no Japanese language. Continue reading

Digital Week in Review: Why Facebook Questions is Good for Brands and Businesses

Why Facebook Questions is Good for Brands and Businesses; Mashable
The feature, which Facebook rolled out to all users March 24, functions as a “recommendation engine.” It also presents a major opportunity for businesses to conduct market research and crowdsource in a far more elegant way than was previously possible.
The Takeaway: While the importance of Facebook questions for advertisers is obvious, there are some cons to the process.  For example, the questions (and their answers) are not catalogued by search engines at this time. Public Q&A sites like Yahoo Answers and Quora will still remain important for public-facing customer support and inquiries.  Continue reading

Digital Week in Review: Google Dominates Mobile Search

Facebook commenting system is good and bad news; CNN
Facebook unleashed a new commenting system last week that promises to help online publications clean up their commenting cesspools, while simultaneously extending Facebook’s tentacles further into the web outside its walls.
The Takeaway: Facebook is clearly gaining more of a presence around the web with its ubiquitous Like buttons and its easy-to-use login system for sites, including its often-creepy automated login system on sites like Yelp and Pandora. And with its comment system, it gains even more ground. Continue reading