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What's new at Path - the latest in digital from our blog


Sh*t NY Social Media Experts Say: Behind the Scenes at Path Interactive

What’s the secret to get your YouTube video to go viral? You absolutely need a cat. And that’s just one […]

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Which Fans Dominate in Trash Talk? Social Media #SuperBowl [INFOGRAPHIC]

Sentiment Analysis for Super Bowl XLVI At the Path Interactive offices in New York City, we bleed Big Blue. That’s […]

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#SuperBowl Social Media Standoff: New York Takes the Cake

New Yorkers Bash Best in Our Social Media Sentiment Analysis On our 5th day of analyzing Super Bowl social media […]

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Pre #SuperBowl Social Buzz: Brady-Bashing Getting Out of Hand

Pre-Super Bowl Sentiment Analysis After taking a look at the most-talked about Super Bowl players yesterday, we’re going a little […]

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Tom Brady and Eli Manning: Stars of the #SuperBowl Social Sphere

More Super Bowl XLVI Sentiment Analysis We’re taking a mid-week break from all the negativity in our Super Bowl sentiment […]

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New England or New York? Who Has More #SuperBowl Hate?

Social Media: Super Bowl Negative Sentiment Analysis This week, there are thousands of Super Bowl related comments, and they are […]

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Who Talks the Best Trash? New York Giants vs. New England Patriots

Social Media: Super Bowl Negative Sentiment Analysis Who’s the best at trash talking – New Yorkers, or Bostonians? With Super […]

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