x
Find out how Path Interactive can deliver a customized approach to growing your business.
Please tell us about yourself and we'll contact you shortly.

Reading: 5 Ways to Measure Social Media

Sarah Fonseca Dryden Sarah Fonseca Dryden August 26, 2011 Category Social Media

Ron Jones from ClickZ shares 5 ways to ensure that social media efforts are achieving measurable results. Because consumers are more likely to purchase goods or services from a brand they’ve engaged with, measuring the penetration of a brand’s social media influence can help show social media ROI — something every marketer struggles to do. Jones’ approach, while not groundbreaking, breaks down these measurement tools succinctly. He highlights several ways to measure brand awareness in the social sphere, share of voice and sentiment, influence (or ability to inspire action), brand engagement, and popularity. Marketers should identify the specific goals of their brand’s social media strategy, and choose the individual metrics that best fit those goals.

Measure Social Media ROI

Measuring social media can be a challenge because the medium is conversational in nature. Identify those metrics that best fit your situation and integrate them into your analytics processes. As with any analytics practice, set aside a consistent amount of time to do this and stick with it. The insights you gain from this will help you drive your social media strategy to success.

via 5 Ways to Measure Social Media | ClickZ.

Most Recent

Path Interactive to Host SUNY Albany Students for Danes in NYC Program

By Sara Molnick, PathInteractive | January 9, 2017

Path Interactive is excited to be hosting undergraduate students from The University at Albany for the “Danes in NYC” event […]

Read More

App Store Optimization Tips for SEOs (and Other Digital Marketers)

By Romain Damery, PathInteractive | December 5, 2016

Do you know how to make sure that fantastic app is actually seen? So, you or a client has created […]

Read More

Ad Age Names Path Interactive as #3 Best Place to Work in 2016

By Sarah Fonseca Dryden, PathInteractive | December 2, 2016

Many thanks to all our team members for making Path Interactive Ad Age’s #3 Best Place to Work this year. […]

Read More