Find out how Path Interactive can deliver a customized approach to growing your business.
Please tell us about yourself and we'll contact you shortly.

Reading: MediaPost Publications 4 Reasons To Watch Tumblr

Sarah Fonseca Dryden September 8, 2011 Category Social Media

Is Tumblr part of your digital marketing plan yet? Maryanne Conlin at the MediaPost blog Engage:Moms suggests that Tumblr will soon be the new blogging platform for the segment every marketer loves most: moms. Tumblr has been around since 2007, and so far the visually-striking fashion brands are the only ones to really embrace the social media/micro-blogging platform. But because Tumblr marries eye candy (photos and media) with the blogging platform so well, Conlin suggests that time-pressed moms with an interest in visual content will soon find Tumblr a richer platform on which to share. Already, ComScore reports that half of the site’s 13.4 million users have children. For brands with visual appeal (food brands, event planning services, the cosmetics industry, etc), Tumblr might be an extremely effective way to reach young parents in the coming years.

Mommy Bloggers TumblrAfter years of figuring out and then connecting with mom bloggers, I think that Tumblr could change not only the way moms blog, but also who blogs and who reads them.

MediaPost Publications 4 Reasons To Watch Tumblr 09/07/2011

Related Reading:
Dads On Tech – Featuring Ramon B. Nuez Jr.
Introducing Twitter Moms Seal of Approval
New York Social Media Marketing


Most Recent

How to Build a Data-Driven Business Case for Content

By Paul VanHevel, PathInteractive | September 16, 2016

A Step-by-Step Guide to Quantifying the Value of Content In the sometimes-gray world of organic search marketing, conveying the value of your […]

Read More

The Science Behind Data-Driven Attribution, Google’s New Attribution Model

By Steven Sonnes, PathInteractive | August 5, 2016

When shopping online customers often touch multiple marketing channels before they convert. In marketing this is known as the consumer […]

Read More

The New Mad Men: Looking Back at Advertising’s Evolution Towards Digital Marketing

By Ann Paskor, PathInteractive | July 19, 2016

Everyone in the marketing world has heard of Mad Men. They were the cool guys in the 60’s who worked […]

Read More