x
Find out how Path Interactive can deliver a customized approach to growing your business.
Please tell us about yourself and we'll contact you shortly.

Reading: A Magazine Bets on Readers Playing Tag

Fred Dintenfass August 24, 2011 Category Social Media

Magazine publishers are looking to mobile action codes to bridge the gap between offline content and online engagement. Like many major successful social media marketing campaigns, Glamour’s latest initiative paired exclusive access to a star with their own significant social following (Rihanna: 44 million Facebook fans) with attractive financial incentives from advertisers.

Social Media Magazine Publishing

In the first week after the Glamour issue hit the stands on Aug. 9, there have been 100,000 interactions, and 25,000 of those occurred in the first 24 hours, said Ms. Bowman, of Glamour. So far, fans of Glamour’s Facebook site have risen nearly 18 percent, to 385,500, she said.

A Magazine Bets on Readers Playing Tag – NYTimes.com.

Most Recent

Ad Age Names Path Interactive as #3 Best Place to Work in 2016

By Sarah Fonseca Dryden, PathInteractive | December 2, 2016

Many thanks to all our team members for making Path Interactive Ad Age’s #3 Best Place to Work this year. […]

Read More

Content Marketing 101: How to Set Up Buyer Personas & Create a Content Map

By Emil Mequita, PathInteractive | November 21, 2016

The First Rule of Content Marketing: Know Where the Heck You’re Going The ‘Worldwide Web’ is living up to its global […]

Read More

How to Build a Data-Driven Business Case for Content

By Paul VanHevel, PathInteractive | September 16, 2016

A Step-by-Step Guide to Quantifying the Value of Content In the sometimes-gray world of organic search marketing, conveying the value of your […]

Read More