x
Find out how Path Interactive can deliver a customized approach to growing your business.
Please tell us about yourself and we'll contact you shortly.

Path TV: International SEO

Leigh Evenson December 23, 2013 Category Social Media

On this episode of Path TV, Avinash Conda and Director of SEO Sarah Dryden, discuss International SEO.

International SEO can become tricky when you are serving up your site in different languages and countries around the world. How do you tell Google which sites/search results should be served up in each different country?

Sarah explains that one thing they suggest to their clients who have websites in different countries and languages, who want to reach an even larger global audience, is to mark up their XML sitemap with “hreflang” attribute.

“Hreflang” is a “rel” tag, which indicates to Google for English speakers in other countries to serve the English site or for example, Spanish speakers in in another country to serve the Spanish site.  To have this work with the “hreflang”, you identify the country code as well as the language code. There is a list that Google provides where you can find which one references each language and each country. Before XML sitemap you had to manually mark up the page itself and do every single header on every single page. This is a newer feature.

“Previously it was a big problem when you actually had sites in multiple different languages and not the correct results showing up and there was no actual way to tell Google to stop this. Google has been getting smarter and smarter every day but now that it actually has a straight way to tell them I think that it would be really easy to comply with that.” –Avinash Conda

Most Recent

App Store Optimization Tips for SEOs (and Other Digital Marketers)

By Romain Damery, PathInteractive | December 5, 2016

Do you know how to make sure that fantastic app is actually seen? So, you or a client has created […]

Read More

Ad Age Names Path Interactive as #3 Best Place to Work in 2016

By Sarah Fonseca Dryden, PathInteractive | December 2, 2016

Many thanks to all our team members for making Path Interactive Ad Age’s #3 Best Place to Work this year. […]

Read More

Content Marketing 101: How to Set Up Buyer Personas & Create a Content Map

By Emil Mequita, PathInteractive | November 21, 2016

The First Rule of Content Marketing: Know Where the Heck You’re Going The ‘Worldwide Web’ is living up to its global […]

Read More