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New England or New York? Who Has More #SuperBowl Hate?

Sarah Fonseca Dryden January 31, 2012 Category Social Media

Social Media: Super Bowl Negative Sentiment Analysis

This week, there are thousands of Super Bowl related comments, and they are likely going to increase as we draw closer to the Super Bowl, but how many of them are negative towards the other team?  In our week-long series, and as mentioned in our first post about super bowl negative sentiment, we are taking a look at negative sentiment, users who are posting on social media sites with a negative slant towards the other team when it comes to Super Bowl XLVI.  Watch out for our full analysis on Friday.

As mentioned in our first post, a sample of our negative sentiment included terms such as”beat, “suck”, “lose”, and other four letter words which we will leave out of this post.

Social-Media-Super-BowlWe found some obscure negative sentiment that we stumbled on that was picked up by “(team name) do not win” filter, as this Patriots fan simply used “stupid” to describe the Giants.

Super Bowl HashtagAlthough our study only includes public posts via the social platforms, a few posters
decided to amplify their hate and jump on the #superbowl hashtag as evidenced by this Patriots basher.


As we saw the day before, there were fellow non-fan bashers who continued to hate,  perhaps as a result of not seeing their team in the big game- a trend that we expect to continue leading to and during the game.

On Day 2 of our study (the Tuesday before Superbowl Sunday), Patriots fans turn up the hate.

Yesterday Pat fans eked out Giants fans with one extra negative post.  Day 2 has the Patriots fan base leading the haterade parade by a wider margin than yesterday’s analysis, 128 Giants bashing comments vs. 99 Patriots bashing comments.

As we observed yesterday, twitter was the preferred platform for hate followed by Facebook, then other forums.

Super Bowl Social Media Keep an eye out for tomorrow as we take a look at another element of our analysis, specific team players that will be included in our negative sentiment.

Day 3: Patriots Players Apparently Much More Interesting Than Giants Players…

Follow @PathInteractive or @rubenq to find out the latest in our sentiment analysis project!

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