Reading: 14 Best Practices for Brands to Grow their Audiences in Social Media
Excellent post from Brian Solis on the challenges facing businesses seeking to succeed in the social space, and 14 ways to overcome them.
Businesses are realizing the importance of establishing a presence on Twitter and other vibrant social networks. In many ways, hosting a branded account is now common practice, a required extension to the push channels created through email, traditional marketing and web sites. What businesses are still learning however is that creating a channel, hosting a channel worth following, and building a loyal audience is a far greater challenge and overall investment than initially anticipated. At the same time, the realization that a shift from a push mentality to that of two-way interaction is nothing less than disruptive to the operation of business as usual.