x
Find out how Path Interactive can deliver a customized approach to growing your business.
Please tell us about yourself and we'll contact you shortly.

Do Singular and Plural Key Phrases Matter When Optimizing For Search Engines?

Jennifer Gayadin November 17, 2009 Category Search Engine Optimization (SEO)

There are many beliefs on singular and plural key phrases in the matter of optimizing. You would think a simple variation of adding an “S” or “ies” wouldn’t make all the difference right?

Well guess what, it absolutely does.

Let’s take the word “flower” for example. In Google, the number one search result listing for “flower”  is wikipedia.org. Now let’s search for the plural form, “flowers”. The number one listing for “flowers” is FTD.com.

flowvflowers

A lot of people think Google is “smart” enough to detect the similarities, but the truth of the matter is that they are looked at as two separate words (yes even it is just a “s” it makes a difference!). Many websites may rank for a plural term but are nowhere to be found when searching for the singular.

I Want To Rank For Both Singular and Plural Key phrases, How Can I Do That?

The next thought is usually, “well – I want to rank for both “. Of course you do, who wouldn’t right? Every single website has to have a different approach and there are many aspects you have to take into consideration . A rule of thumb that you may use for one website might not necessarily work out for the other, even if you’re dealing with different variations of the same word on the same site. Things like competition, high volume traffic, long tail phrases vs. short tail phrases are things you would have to keep into consideration.

Jennifer Gayadin is a SEO Search Strategist for Path Interactive, a NYC Search Marketing Firm

Most Recent

Path Interactive to Host SUNY Albany Students for Danes in NYC Program

By Sara Molnick, PathInteractive | January 9, 2017

Path Interactive is excited to be hosting undergraduate students from The University at Albany for the “Danes in NYC” event […]

Read More

App Store Optimization Tips for SEOs (and Other Digital Marketers)

By Romain Damery, PathInteractive | December 5, 2016

Do you know how to make sure that fantastic app is actually seen? So, you or a client has created […]

Read More

Ad Age Names Path Interactive as #3 Best Place to Work in 2016

By Sarah Fonseca Dryden, PathInteractive | December 2, 2016

Many thanks to all our team members for making Path Interactive Ad Age’s #3 Best Place to Work this year. […]

Read More