What is Optimization
Jeff Sauer recently wrote a post about why he will not do SEO for you. He touched upon a lot of good points about traditional SEO being dead (his post also prompted me to write this one you’re currently reading).
Optimization, in this sense, is a marketing strategy for not only your website, but your business. Everyone needs to step away from the disposition that we have the Google switch that will have you ranking # 1 for the keyword of your choosing overnight. Quick side note, (meta) keywords have not been a relevant ranking factor since 2009.
SEO is a strategy over time that requires the efforts of everyone involved. You cannot just wake up one morning and decide to throw some SEO at it. SEO is not a condiment or garnish with your meal, it requires a lot of research, planning and implementation.
What do I Need to do?
Care about your business. Care about what you do. If you love what you do, say it in a blog post, be the voice of your business. Tell a visitor why you’re better than the competition and what level of service you’ll add.
Ask questions. If you’re looking to hire an agency to market your website, ask questions. The more engagement you have, the more it will reflect on your website and people will see that.
What to Avoid
Do not listen to people telling you that it’s OK to use white text on a white background to rank higher. Do not listen when those same people tell you it’s alright to add more keywords to the meta tag. It’s all hogwash and poppycock.
SEO required an investment of time in order to work. Asking us to SEO it before a website goes life is not a viable approach. The more care and nurturing that is put into a website and it’s marking strategy from the beginning, will pay off more, long term.