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T-Mobile shifts to Google As Default Search Engine, An Important Component For Mobile Search Engine Optimization

Jennifer Gayadin March 10, 2010 Category Search Engine Optimization (SEO)

With mobile search engine optimization increasing on a daily basis, T-mobile hops on the mobile search bandwagon.

Phone giant, T-mobile is the first to jump into action replacing their default on-line portal with Google instead of Yahoo. T-mobile states however, some Yahoo based services will continue, such as Yahoo Mail and Yahoo Messenger.


Google will now be the central portal search engine, meaning that this will be available to those users who do no not have smart phones.

The change will not be harmful or helpful to both search engine powerhouse.

How Does T-Mobile’s Decision Affect Mobile Search Engine Optimization

Greg Sterling of Search Engine Land says that “…the T-Mobile ‘default’ relationship doesn’t necessarily help Google or harm Yahoo in a major way. There will be some incremental loss or gain (depending on which company we’re talking about) in search query volume and related clicks however.

Jennifer Gayadin is a SEO Search Strategist for Path Interactive, a NYC Search Marketing Firm

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