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Our Blog

What's new at Path - the latest in digital from our blog


Why Pay For Clicks When You Rank High Organically

Many advertisers aren’t convinced that they should be running paid ads. They often ask, what’s the point of paying for […]

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Path Cares & Brooklyn On Tech Digital Marketing Workshop Recap

On December 6th as a part of the Path Cares initiative, Path Interactive hosted its first intro to coding and […]

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SEO Reporting- What Should You Spend Time On And Why?

For people who work in search engine marketing, monthly reporting can be either a grim or a glorious time of […]

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Tips for SEO: 50 Action Items to Improve any SEO Strategy

On October 8 and 9, 2014, a number of Path Interactive team members had the opportunity to attend our second […]

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My Top SEO Discoveries: An Intern’s Immersion

My initial introduction to SEO started like many probably do with a simple search of “how to rank higher in […]

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SSL and SEO: How to Install a Certificate on Your Domain In Light of Google’s Announcement

With the recent announcement by Google that sites using a SSL certificate will be viewed more favorably when ranking search […]

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Hindsight is 20-20: How My View of SEO Changed During My Internship

Coming in as an SEO & Social Media Intern at Path, I was not a marketing expert by any stretch […]

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Call Tracking, Processes, and Impact On Paid Search (Part 1)

Call tracking is a big part of performance marketing. Businesses that are able to track offline leads have a better […]

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Better Index Status Data through Google Webmaster Tools

Have you noticed a significant change in the index status in Google Webmaster Tools? Don’t worry, there was an update […]

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