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Our Blog

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Path Cares & Brooklyn On Tech Digital Marketing Workshop Recap

On December 6th as a part of the Path Cares initiative, Path Interactive hosted its first intro to coding and […]

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Hindsight is 20-20: How My View of SEO Changed During My Internship

Coming in as an SEO & Social Media Intern at Path, I was not a marketing expert by any stretch […]

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SEM Strategist Opportunity

      Path Interactive, Inc., a NYC-based search engine marketing agency, is looking for an experienced Search Engine Marketing […]

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Call Tracking, Processes, and Impact On Paid Search (Part 1)

Call tracking is a big part of performance marketing. Businesses that are able to track offline leads have a better […]

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Path Interactive Teaching Search Engine Marketing Course at NYU

Michael Coppola, CEO of New York City Search and Social Agency Path Interactive, is teaching a course on search engine […]

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SEM Agency Seeking Search Analyst

Path Interactive, Inc., a New York City-based SEM Agency is seeking an experienced online marketing professional who is looking to grow […]

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SEO & Digital Media Strategist

Path Interactive, Inc., a New York City-based digital marketing agency, is looking for an experienced online marketing professional who wants […]

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Expand Your Presence & Revenue From PLAs

As Product Listing Ads (PLAs) take up more real estate on the Google Search Engine Results Page (SERP), simultaneously reducing […]

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Optimizing Search Engine Marketing Strategies

  A challenge that most Search Engine Marketers are facing right now is the over-analysis of data with lack of […]

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