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What's new at Path - the latest in digital from our blog


Remarketing Lists for Search Ads (RLSA): What You Need to Know

A few weeks ago Google Analytics added the option to create remarketing lists for search ads (RLSA). What is remarketing? […]

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How to Recapture Lost Prospects with Google AdWords Remarketing

If you want to increase conversions from users who have already been to your site, a no-brainer strategy is Remarketing! […]

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