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Our Blog

What's new at Path - the latest in digital from our blog


A Brief History of Product Listing Ads in Search

The holiday season is upon us and for most that means long lines at department stores and waiting for big […]

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Expand Your Presence & Revenue From PLAs

As Product Listing Ads (PLAs) take up more real estate on the Google Search Engine Results Page (SERP), simultaneously reducing […]

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Product Listing Ads: Optimizing PLAs to Promote Your Product Inventory

Want to gain better exposure for your product inventory on Google search results? Learn about why you should treat Google’s […]

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