Find out how Path Interactive can deliver a customized approach to growing your business.
Please tell us about yourself and we'll contact you shortly.

Ruben Quinones Teaching Search Marketing Course at NYU This Winter 2016

Leigh Evenson January 13, 2016 Category Press Room

Ruben Quinones of New York City Search and Social agency Path Interactive will be teaching Search Marketing at NYU’s School of Continuing Professional Studies for the 2016 Winter semester.

The course will be an online/asynchronous (self-paced) and starts on February 22th 2016 and goes until March 6th 2016. For more information or to sign up for this course click here.

Search marketing is one of the most important marketing skills you can acquire. Develop and implement effective search engine marketing and search engine optimization tactics (including organic/PPC search, paid/sponsored listings, and contextual listing). Learn to optimize site content, develop a strategy, and integrate search into your overall marketing plan.


ruben quinonesRuben Quinones is VP, Client Strategy at Path Interactive where he provides forward thinking leadership for the company’s social media marketing processes and is the lead for client Facebook marketing programs. Ruben leads the action and development of social media marketing and oversees strategic campaigns for major clients. Additional responsibilities include; strategic consulting, and key project management for Paid Search, Search Engine Optimization and Online marketing campaigns, client digital strategy and execution.


The same commitment to excel for our clients prompts us to take a leadership role in our industry. Members of the senior management team serve as instructors at New York University’s School of Continuing and Professional Studies. There, CEO Michael Coppola and V.P. of Client Strategy Ruben Quinones teach courses on Search Marketing to the next generation of digital specialists as part of NYU’s New Media Marketing program. In addition, Path also develops specialized corporate training programs in SEO and Social Media marketing for its client-partners.

Most Recent

How to Build a Data-Driven Business Case for Content

By Paul VanHevel, PathInteractive | September 16, 2016

A Step-by-Step Guide to Quantifying the Value of Content In the sometimes-gray world of organic search marketing, conveying the value of your […]

Read More

The Science Behind Data-Driven Attribution, Google’s New Attribution Model

By Steven Sonnes, PathInteractive | August 5, 2016

When shopping online customers often touch multiple marketing channels before they convert. In marketing this is known as the consumer […]

Read More

The New Mad Men: Looking Back at Advertising’s Evolution Towards Digital Marketing

By Ann Paskor, PathInteractive | July 19, 2016

Everyone in the marketing world has heard of Mad Men. They were the cool guys in the 60’s who worked […]

Read More