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Path Interactive Leading Search Marketing Class at NYU This Fall

Leigh Evenson October 23, 2015 Category Press Room

Michael Coppola, CEO of New York search and social agency Path Interactive will be teaching a courses on search marketing this Fall at NYU’s School of Professional Studies.

The course will be a 3 day intensive spanning from December 4th 2015- December 6th 2015. The hours for Friday, Saturday, and Sunday are 9:00am- 4:40pm. The course will take place at the Woolworth Building at 15 Barclay Street. For more information or to o register for this course click here.

Search Marketing

Search marketing is one of the most important marketing skills you can acquire. Develop and implement effective search engine marketing and search engine optimization tactics (including organic/PPC search, paid/sponsored listings, and contextual listing). Learn to optimize site content, develop a strategy, and integrate search into your overall marketing plan.

About Michael Coppola

mike_coppolaMichael Coppola is a founder and serves as CEO of Path Interactive. Michael brings more than 15 years of traditional & online marketing experience with unparalleled insight, innovation and marketing expertise to the industry. As CEO, he drives the vision of the company, provides account and technology leadership and co-manages the day-to-day operations of the business.

Before founding Path Interactive, Michael served in numerous marketing  management and corporate training roles for Fortune 500 companies including Verizon Communications and Viacom. Most recently as Director of National Marketing for Westwood One (a Viacom subsidiary), Michael created highly effective integrated marketing programs for leading national brands like BMW, McDonalds and Quest Communications.


About Path Interactive

The same commitment to excel for our clients prompts us to take a leadership role in our industry. Members of the senior management team serve as instructors at New York University’s School of Continuing and Professional Studies. There, CEO Michael Coppola and V.P. of Client Strategy Ruben Quinones teach courses on Search Marketing to the next generation of digital specialists as part of NYU’s New Media Marketing program. In addition, Path also develops specialized corporate training programs in SEO and Social Media marketing for its client-partners.

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