x
Find out how Path Interactive can deliver a customized approach to growing your business.
Please tell us about yourself and we'll contact you shortly.

h

Our Blog

What's new at Path - the latest in digital from our blog

Archives

Why Pay For Clicks When You Rank High Organically

Many advertisers aren’t convinced that they should be running paid ads. They often ask, what’s the point of paying for […]

Read More >

Top PPC Mistakes For Newbies

We’ve compiled a list of the top PPC mistakes for newbies so that you know what to avoid. Dodging these common […]

Read More >

Path Cares & Brooklyn On Tech Digital Marketing Workshop Recap

On December 6th as a part of the Path Cares initiative, Path Interactive hosted its first intro to coding and […]

Read More >

Get Bargain-Basement Leads Every Hour- Micro-Dimensioning for Fun & Profit

You know how you can use Dimensions to break out AdWords performance by period of time—by hour of day, day, […]

Read More >

Call Tracking, Processes, and Impact On Paid Search (Part 1)

Call tracking is a big part of performance marketing. Businesses that are able to track offline leads have a better […]

Read More >

Path Interactive to Serve on Panel at Upcoming University at Albany Event

Sara Molnick, Digital Account Coordinator at Path Interactive, will speak as a panelist at the University at Albany’s annual networking […]

Read More >

4 Alternatives to Using Adwords

Google Adwords is an excellent tool for any online marketer, but it’s not the best for everyone. For some, it’s […]

Read More >

Tailoring Your Paid Ads to Your Niche Market

The frenzy of the holiday shopping season is upon us and Pay Per Click (PPC) marketers will be scrambling to […]

Read More >

Product Listing Ads: Optimizing PLAs to Promote Your Product Inventory

Want to gain better exposure for your product inventory on Google search results? Learn about why you should treat Google’s […]

Read More >