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AdWords Search Funnels – Great Data For Optimization

If you’re running an AdWords campaign with any sort of trackable conversion, make sure you’re using the Search Funnels data […]

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Facebook Advertising – Who Should, and Who Shouldn’t

If your company offers a service or product that is typically purchased at frequent intervals, and if it has a long-term engagement strategy to stay top of mind, Facebook advertising is a great way to gain new customers.

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Microsoft adCenter Tools Slowly Catching Up With Google

adCenter’s new Ad Preview Tool is nice to have, but we wish it would do more.

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Got An E-Retail Site? You Better Have A PPC Campaign

While organic links provide more visitors to a site, visitors from Pay-Per-Click ads are more valuable.

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