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Our Blog

What's new at Path - the latest in digital from our blog


Google Shopping Campaign Takes PLAs and Gets Them Ready for Primetime

Google PLAs have changed the game of Search Engine Marketing. You already knew that. Old news. Although PLAs have increased […]

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Google Local Product List Ads Add New Competition to a Fierce Marketplace

Unless you’ve been living under an SEM rock for the past year you’ll already know that product listing ads (PLAs) […]

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Expand Your Presence & Revenue From PLAs

As Product Listing Ads (PLAs) take up more real estate on the Google Search Engine Results Page (SERP), simultaneously reducing […]

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Product Listing Ads: Optimizing PLAs to Promote Your Product Inventory

Want to gain better exposure for your product inventory on Google search results? Learn about why you should treat Google’s […]

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