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Sarah Dryden

Administrator September 15, 2015 Category

Sarah Dryden joined Path in 2009 and serves as the SEO & Social Media Director, managing the organic services team’s strategic objectives. She oversees all strategic planning and execution for SEO and earned media client accounts, bringing a highly integrated approach to managing our clients’ larger web presence through site design & architecture, SEO, SEM, PR, and social media strategies. She also supports corporate training programs in SEO and social media, as well as internal training programs for staff.

Sarah brings a strong marketing and brand strategy sensibility to play on behalf of Path Interactive’s SEO and social media clients, having worked on agency strategies for major brands, startups, and non-profit organizations on both the West and East coasts. Sarah is a graduate of UC Berkeley, and holds a B.A. in Political Economy as well as a B.S. in Business Administration.

Most Recent

How to Build a Data-Driven Business Case for Content

By Paul VanHevel, PathInteractive | September 16, 2016

A Step-by-Step Guide to Quantifying the Value of Content In the sometimes-gray world of organic search marketing, conveying the value of your […]

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The Science Behind Data-Driven Attribution, Google’s New Attribution Model

By Steven Sonnes, PathInteractive | August 5, 2016

When shopping online customers often touch multiple marketing channels before they convert. In marketing this is known as the consumer […]

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The New Mad Men: Looking Back at Advertising’s Evolution Towards Digital Marketing

By Ann Paskor, PathInteractive | July 19, 2016

Everyone in the marketing world has heard of Mad Men. They were the cool guys in the 60’s who worked […]

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