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Michael Coppola

Administrator May 23, 2015 Category

Michael Coppola is a founder and serves as CEO of Path Interactive. Michael brings more than 15 years of traditional & online marketing experience with unparalleled insight, innovation and marketing expertise to the industry. As CEO, he drives the vision of the company, provides account and technology leadership and co-manages the day-to-day operations of the business.

Before founding Path Interactive, Michael served in numerous marketing  management and corporate training roles for Fortune 500 companies including Verizon Communications and Viacom. Most recently as Director of National Marketing for Westwood One (a Viacom subsidiary), Michael created highly effective integrated marketing programs for leading national brands like BMW, McDonalds and Quest Communications.

Most Recent

App Store Optimization Tips for SEOs (and Other Digital Marketers)

By Romain Damery, PathInteractive | December 5, 2016

Do you know how to make sure that fantastic app is actually seen? So, you or a client has created […]

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Ad Age Names Path Interactive as #3 Best Place to Work in 2016

By Sarah Fonseca Dryden, PathInteractive | December 2, 2016

Many thanks to all our team members for making Path Interactive Ad Age’s #3 Best Place to Work this year. […]

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Content Marketing 101: How to Set Up Buyer Personas & Create a Content Map

By Emil Mequita, PathInteractive | November 21, 2016

The First Rule of Content Marketing: Know Where the Heck You’re Going The ‘Worldwide Web’ is living up to its global […]

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