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Michael Candullo

Administrator May 23, 2015 Category

Michael Candullo is a founder of Path Interactive and currently serves the executive team as Chief Operating Officer. In his role as COO, Michael co-manages the day-to-day operations of Path Interactive and also provides leadership to Path’s core service channels.

Michael is responsible for developing efficient and scalable processes across the agency to help maximize digital campaign performance and client growth. These include strengthening publisher and search engine relations, evaluating and implementing new technology tool sets and improving employee and organizational structure.

A marketing veteran, Michael brings more than 20 years of print and digital marketing experience to Path with a clear focus and direction on performance based campaigns. Michael has previously served in numerous sales management and marketing roles for media giants Nielsen Business Media and Verizon Communications.

Most Recent

How to Build a Data-Driven Business Case for Content

By Paul VanHevel, PathInteractive | September 16, 2016

A Step-by-Step Guide to Quantifying the Value of Content In the sometimes-gray world of organic search marketing, conveying the value of your […]

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The Science Behind Data-Driven Attribution, Google’s New Attribution Model

By Steven Sonnes, PathInteractive | August 5, 2016

When shopping online customers often touch multiple marketing channels before they convert. In marketing this is known as the consumer […]

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The New Mad Men: Looking Back at Advertising’s Evolution Towards Digital Marketing

By Ann Paskor, PathInteractive | July 19, 2016

Everyone in the marketing world has heard of Mad Men. They were the cool guys in the 60’s who worked […]

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