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Michael Candullo

Administrator May 23, 2015 Category

Michael Candullo is a founder of Path Interactive and currently serves the executive team as Chief Operating Officer. In his role as COO, Michael co-manages the day-to-day operations of Path Interactive and also provides leadership to Path’s core service channels.

Michael is responsible for developing efficient and scalable processes across the agency to help maximize digital campaign performance and client growth. These include strengthening publisher and search engine relations, evaluating and implementing new technology tool sets and improving employee and organizational structure.

A marketing veteran, Michael brings more than 20 years of print and digital marketing experience to Path with a clear focus and direction on performance based campaigns. Michael has previously served in numerous sales management and marketing roles for media giants Nielsen Business Media and Verizon Communications.

Most Recent

Zoom Out: A Big Picture Marketing Strategy

By Jaclyn Howell, PathInteractive | July 11, 2017

Take advantage of some of the best advice I’ve ever received… “zoom out”.  Throughout the year, we are bogged down […]

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Sprout Social vs Falcon.io – A Comparison of Social Media Publishing and Management Platforms

By Sarah Fonseca Dryden, PathInteractive | June 16, 2017

Comparing Community Management, Publishing, and Reporting Capabilities Social media marketing can be one of the most powerful tools in marketing […]

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Using Adwords Call-Only Ads and Campaigns to Target New Audiences and Languages

By Aurora Estrada, PathInteractive | June 13, 2017

Targeting a new audience can get costly; it’s not just a matter of setting up new campaigns, but also investing […]

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