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Our Blog

What's new at Path - the latest in digital from our blog


My Top SEO Discoveries: An Intern’s Immersion

My initial introduction to SEO started like many probably do with a simple search of “how to rank higher in […]

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SEM Strategist Opportunity

      Path Interactive, Inc., a NYC-based search engine marketing agency, is looking for an experienced Search Engine Marketing […]

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Search Operators Help You Find What You’re Looking For

Search engines use what are called search operators which allow you to refine the results displayed in the SERPs (search […]

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Building your Brand through Content Marketing

Creating Meaningful Content for your Website As people in SEO, we know that unique and relevant content is valuable to […]

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Digital Week in Review: Facebook Targets Hispanic Demographic, Twitter Trades Big On Opening Day and The Mystery Google Barge

In this week’s Digital Week in Review: Facebook targets its Hispanic demographic, Twitter has a big opening day on the […]

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Path Interactive Presenting at Temple University’s “Meet the Experts” Event

On November 19th 2013 the Temple University Small Business Development Center (SBDC) will be holding “Meet the Experts”, as part […]

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Digital Week in Review: Facebook’s Q3 Earnings, Digital Media Trends for 2014, and Tablets Now Allowed In-Flight

In this week’s Digital Week in Review: Facebook’s Q3 earning exceed 2 billion dollars, TwinEngine’s predictions for 2014 trends, and […]

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Google Local Product List Ads Add New Competition to a Fierce Marketplace

Unless you’ve been living under an SEM rock for the past year you’ll already know that product listing ads (PLAs) […]

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