Keyword Competition

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KEI – Keyword Effectiveness Index

Selecting the right keywords for a web page is critical element of a successful campaign strategy, however, its important to evaluate the competitiveness of key term selected.  Selecting only highly competitive terms can lead to unrealistic goals and an unbalanced approach to attain increase in traffic.  Join one of our own SEO specialists, Avinash Conda, as we explore this topic in this video.

On Page Optimization

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How to add keywords to your web site

There are many aspects to optimizing your individual web pages from meta data, to keyword density, proximity, images, videos, etc.  Join Sarah Dryden (Digital Strategist) as we  we talk a little SEO and touch on this one element of on page optimization, introducing key phrases into your headlines and sub headlines.
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How To Brand Your Facebook Page

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Part 2

Last week in Branding Your Facebook Page, we discussed an offline ad that encouraged users to go to their facebook page, however, it seem disconnected.  Unfortunately, this seems to be the norm.  We decided that it would be a good idea to point out a campaign that was doing it right.  Join Michael Stearne and I as we discuss an offline ad for Top Chef, and how they did a good job of following through on their call to action.

Branding Your Facebook Page

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Part 1

With so may channels to advertise, including the rising cost of facebook ads it makes sense to brand your facebook page offline in any offline creatives you might have, however, what is the appropriate way to do that?  Join Mike and I on a two part series of what we’ve encountered on the streets of NYC when it comes to appropriate branding of your facebook page. To be clear, the example we discuss is normal and not isolated to this campaign, which we have no knowledge of the particulars of the campaign.

Facebook: The New Search Engine?

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Join Fred and I as we discuss the new way we come across information.  To be clear, the search function from an organization stand point, pales in comparison to Google, however, it there seems to be a shift in how we discover or come across information.  For years discovering information was mostly relegated to Google searches along with direct search queries.  We touch on one of the latest shifts, the passive recommendations via the open graph.

New York Search Engine Optimization Course

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New York, November 10th, 2011: New York University’s School of Continuing and Professional Studies will be hosting a hands-on, intensive Search Engine Optimization course in a newly expanded format this Friday and Saturday.  Michael Coppola, CEO at Path Interactive, will be facilitating the two day course geared at online marketers, content managers, and entrepreneurs.

The course will be located at the Midtown Center campus, at 11 W 42nd St (between 5th and 6th Avenue, across from Bryant Park). Visit the NYC SCPS course page for additional details.  Path Interactive will facilitating several courses in the spring as well, including two additional Search Engine Optimization courses, a Social Media Marketing course, and a Facebook Marketing course.

Cost of Facebook Ads

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Advertising on Facebook Cost

Facebook is well on its way to being profitable, posting 1.86 billion in Ad revenue last year alone.  With that type of growth, Facebook is demanding more on it’s cost per clicks.  Earlier this year, there was a 54% quarter over quarter increase on cost per clicks via the platform, and a projected 30-40% increase in the next year. Continue reading →