Facebook is well on its way to being profitable, posting 1.86 billion in Ad revenue last year alone. With that type of growth, Facebook is demanding more on it’s cost per clicks. Earlier this year, there was a 54% quarter over quarter increase on cost per clicks via the platform, and a projected 30-40% increase in the next year. Continue reading
Premier New York Wedding Photographers, Gruber Photographers successfully used social media for small business, having achieved an impressive 3000% increase of extremely relevant followers, gathered largely within a matter of just 7 weeks.
Marin Software certified agencies provide financial lift to brands through improved online ad management efficiencies
San Francisco, CA October 6, 2011 – Path Interactive today announced that it has been recognized as a Marin Software Certified Agency. Advertisers leveraging a Marin Software Certified Agency, such as Path Interactive, receive the benefits of improved campaign performance and financial return that Marin Software’s leading online ad management platform provides.
Facebook’s new Timeline will soon be going live for the general public (possibly as soon as this weekend), and we think it will have a pretty big effect on paid ads. The question is, of course: what will that effect be on your Facebook Ad Management? Let’s first walk through the changes, and then discuss effects.
Google is responding to the surge in mobile web traffic by adding website optimization to the list of factors it uses to serve mobile ads. According to Google, paid search campaigns utilizing mobile-optimized pages, “will generally drive more mobile traffic at a lower cost. ”
Mark Zuckerberg’s look may not change much (does he own anything other than greenish-grey T-shirts?), but Facebook is about to get a makeover. On September 23rd Zuckerberg took to the stage at the f8 conference and announced major modifications to Facebook’s interface and functionality. ReadWriteWeb has a succinct breakdown of the new developments, and what they mean for users and brands. Will these changes have an affect on your social media marketing?
New York City, September 21, 2011: If you are a business, community manager, or an interactive agency looking to learn how to leverage social media for your brand, “Examining Social Media Networks for Brand Value” is for you — this class is a core course of the Digital Marketing Certificate program offered by NYU, School of Continuing and Professional Studies. Continue reading
If you’re running an AdWords campaign with any sort of trackable conversion, make sure you’re using the Search Funnels data to inform your optimization. It offers such stats as Time Lag, Path Length, First and Last Click Analysis, Assisted Conversions, and Top Conversion Paths, all of which can help you better optimize your account.
Forbes has a nice slide show of the “Best-Ever” social media campaigns. There were some unsurprising entries (Old Spice Guy from Old Spice, Subservient Chicken from Burger King) and some feel-good successes (Pepsi Refresh, VW’s “Fun Theory“), but there are 2 things to notice here: Continue reading
Like Mark McGwire’s head, ecommerce is big and getting bigger:
eMarketer estimates 87.5% of US internet users ages 14 and older, or 178.5 million people, will browse or research products online this year. Of that group, 83% will make a purchase online, for a total of 148.1 million online buyers in 2011. By 2015, 170.3 million people, or 76.3% of the online population, will make a purchase on the web.
