A little off subject from our online marketing topics, but very much related to how we promote ourselves online. It is very common that the first thing you do when you meet someone in a business setting, is to give out your business card, in some cases, before there is even a conversation. I have been the beneficiary of many business cards, most I have not asked for. With my own cards, I have changed my approach. I find myself holding back on giving my business card out, an approach I have metaphorically adopted online. Watch this video as Larry Sharpe from the Neo-Sage discusses this approach when you have a stack of your own cards ready to go.
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How Businesses Can Build an Effective Facebook Page
New York, August 19th, 2010: Highly targeted traffic is the key to success for any business looking to build a brand, acquire leads, or bring in sales. Facebook is proving to be an undeniable source for such targeted traffic. However, the conversion of this traffic to leads, brand building or direct sales depends on the effectiveness of the Fan pages created for such businesses.
Ruben Quinones, Director of Sales and Social Media at New York-based agency Path Interactive and an adjunct instructor at New York University, is going to share little known tips, tricks and strategies at the Web 2.0 Expo this fall. Read the rest of this entry »
Google has evolved into much more than a search engine competing with many companies other than search.
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Digital News Roundup is a new weekly segment which highlights the latest in news and happenings in the online world within the past week.
Gap Offers 25% Discount for Foursquare; Mashable
Only valid for one day, Gap cut 25% from the prices of all the clothes in its retail stores for customers who checked in on Foursquare.
The Takeaway:Another good retail example of Foursquare adoption. Smaller retailers, should be on top of the curve. Read the rest of this entry »
Did It Work?
If you’re in marketing, then you already have heard about the new benchmark for social media, the Old Spice campaign. A two day marathon of personal video responses to comments across the web, which featured celebrities like Ashton Kutcher, Alyssa Milano, George Sephanopoulos and more. The personal video responses came from their current wildly popular television commercial personality, Isaiah Mustafah, the Old Spice guy. There were close to 200 video responses, about 6 million video views, and over 20,000 comments, which by the way, does not include the nearly 20 million views across video sharing sites for the original commercials online. But can other brands expect this type success? Well, the copycats are coming out of the woods already, à la Comcast, with no results to speak of. We discuss why we think the Old Spice campaign succeeded. 
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Digital News Roundup is a new weekly segment which highlights the latest in news and happenings in the online world within the past week.
How we Signed Up 10,000 Users Before We Even Launched; Silicon Valley Insider
Blueleaf is a new personal financial planning platform that had 10,000 users to its name prior to launch.
The Takeaway: Mixing exclusivity and social media is the way to go. Read the rest of this entry »
Search Engine Optimization Today
What exactly is SEO? Depending on who you ask, you may get different responses, but SEO is typically used for most vehicles for search including search marketing and sponsored search. The approach has also changed over the years, and hear is an angle on what SEO is today.
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I’ve never seen AdWords in Google Toolbar results prior to today, and haven’t been able to trigger their appearance with any search other than for Orbitz, the online travel company.
A brand new AdWords beta, perhaps? Read the rest of this entry »
Path TV Episode 10 Part 2
Join guest Bryan R Adams for part 2 of “How Media Relations Has Changed”. The game has changed as the keys to the media have shifted from one agent to another. Watch both episodes to get an insiders view from his perspective. You can check out Bryan’s site at http://bryanradams.com Read the rest of this entry »
What are Google Tags Anyway?
Just last month (June 2010) Google has launched Google Tags in the US. It’s an option that gives local business owners a yellow tag and the ability to add additional information right on the search results for a flat monthly rate of $25.
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