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Our Blog

What's new at Path - the latest in digital from our blog


New Google SERP’s Potential Effects on Paid Search

The new Google SERP for local queries de-emphasizes the ads on the right hand side, and will probably result in higher costs per click for ads on the top of the page.

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Yelp – Google face-off

Did Yelp Do The Right Thing? Last week was feverish, to say the least. Google has been turned down from […]

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Google Maps Ranking – 3 Google Maps Placement Steps

Having solid Google Maps Rankings is increasingly important as the placement of 7 or 10 results from Google Maps has […]

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The Importance of Local Business Listings

According to a new study, nearly two thirds of searchers expect search engine results pages to list businesses within 15 […]

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