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Our Blog

What's new at Path - the latest in digital from our blog


The Internet As We Know It Is Changing

As marketers, we are all too familiar with change whether its technology, user intent or, more commonly, an algorithm update. […]

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Digital Week in Review: Sheryl Sandburg one of Forbes Most Powerful Women, Most Liked Instagram Picture, and Internet Infographic

In this week’s Digital Week in Review: Sheryl Sandburg ranked 9th on Forbes Most Powerful Women list, the most liked […]

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Digital Week in Review: Aol Buys Huffington Post

Aol Buys Huffington Post; The Wall Street Journal
Today AOL announced it’s buying Huffington Post, the online news and culture website, for $315 million, a deal which catapults AOL into a new stratosphere of genuine media company.
The Takeaway: With this deal, we finally understand what CEO Tim Armstrong what has meant when saying that this isn’t your father’s version of Aol anymore.

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Digital Week in Review: Microsoft Beats Google with Social Search Results

AT&T Puts Ratings and Reviews on Facebook Page; Clickz
AT&T has joined the handful of companies enabling consumers to submit product ratings and reviews through Facebook. The new capability, shared by Microsoft, Adobe, Benefit Cosmetics and a handful of others, is provided through customer feedback specialist Bazaarvoice.
The Takeaway: Ninety-two percent of U.S. Internet users said they read customer product reviews online, and 46 percent said those reviews influence their purchases, according to an eMarketer report from August. Hosting reviews in a venue where fans are the first to review a particular product seems as though it is a further means to guarantee positive reviews.

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