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Our Blog

What's new at Path - the latest in digital from our blog


Facebook’s New Timeline – How Will It Affect Ads?

Facebook’s new Timeline will soon be going live for the general public (possibly as soon as this weekend), and we […]

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Facebook PPC – Drive traffic to Facebook Page or Web site?

Facebook paid media is quickly becoming a viable channel for online paid media.  So if you do start doing Facebook […]

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A few notes from the Facebook PPC session at SMX East

There Are Significant Similarities Between Facebook Ads and Paid Search Though Facebook PPC is typically more top of the funnel, […]

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Facebook PPC Vs. Google Adwords – Why Advertise on Facebook?

Is it worth it? With all eyes on Facebook and their incredible traffic numbers, its worth looking at Facebook as […]

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