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What's new at Path - the latest in digital from our blog


Path Interactive Case Study: Small Business Achieves ROI With Social Media

NYC Wedding Photographers Grows Facebook Fans By 3000% Premier New York Wedding Photographers, Gruber Photographers successfully used social media for […]

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Reading: The New Facebook – 3 Major Implications

Mark Zuckerberg’s look may not change much (does he own anything other than greenish-grey T-shirts?), but Facebook is about to […]

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Reading: 5 Ways to Measure Social Media

Ron Jones from ClickZ shares 5 ways to ensure that social media efforts are achieving measurable results. Because consumers are more likely to purchase […]

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Reading: A Magazine Bets on Readers Playing Tag

Magazine publishers are looking to mobile action codes to bridge the gap between offline content and online engagement. Like many […]

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Reading: 14 Best Practices for Brands to Grow their Audiences in Social Media

Excellent post from Brian Solis on the challenges facing businesses seeking to succeed in the social space, and 14 ways […]

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Web 2.0 Expo New York Session

Creating and Sustaining Winning Fan Pages on Facebook This post is long overdue, but I did want to provide a […]

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Facebook SEO: Ensure Your Facebook Business Page is Found by Search Engines

According to a piece on Mercury news in March, Facebook recently surpassed than Google in the amount of traffic– on […]

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Facebook Advertising – Who Should, and Who Shouldn’t

If your company offers a service or product that is typically purchased at frequent intervals, and if it has a long-term engagement strategy to stay top of mind, Facebook advertising is a great way to gain new customers.

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Your Facebook Fan Page: Not a Fan, But I like it?

According to multiple reports on the web yesterday, Facebook is making yet another change to its interface.  They officially have […]

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