AT&T Puts Ratings and Reviews on Facebook Page; Clickz
AT&T has joined the handful of companies enabling consumers to submit product ratings and reviews through Facebook. The new capability, shared by Microsoft, Adobe, Benefit Cosmetics and a handful of others, is provided through customer feedback specialist Bazaarvoice.
The Takeaway: Ninety-two percent of U.S. Internet users said they read customer product reviews online, and 46 percent said those reviews influence their purchases, according to an eMarketer report from August. Hosting reviews in a venue where fans are the first to review a particular product seems as though it is a further means to guarantee positive reviews.