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Yahoo’s Organic Search Results Are Now Powered From Microsoft’s Search Engine Bing

Jennifer Gayadin August 26, 2010 Category Digital Marketing

Yahoo has announced its search results are now powered from Bing’s organic search results.

On August 24th, Bing released the statement “This is a great milestone for Bing and Yahoo! and our customers, and we are happy to report the transition has gone smoothly and we feel great about the progress our search alliance has been making over the summer.”

Bing Powered Organic Yahoo Search Results are LIVE as of August 24, 2010

When conducting a search on Yahoo and scroll to the bottom of the page you can actually see “powered by Bing”. The full transition began to take place a week ago and is fully LIVE and running. Senior Vice President of Yahoo, Shashi Seth states ” I am proud to announce that the transition of organic search between Yahoo! and Microsoft is complete.”


The Future of The Yahoo and Bing Migration

What we can expect in the upcoming future regarding the Yahoo and Bing migration? The migration of sponsored listings of course! Bing states “We continue to work hard on the migration to adCenter, and are optimistic about completing this phase later this fall. As we have said all along, our primary goal is to provide advertisers with a quality transition experience in 2010, while being mindful of the holiday season.”

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