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June Bing Search Share Rises Slightly

Michael Coppola July 17, 2009 Category Digital Marketing

According to Comscore, Bing’s search share rose another .4% at the expense of Yahoo!.  Some of the interest is Bing is just that…interest.  One theory that we are looking into is the thought that a lot of Bing’s search market share usage is compare/contrast searching across search engines.  


To validate this theory, we took a look at a small sample of our Paid Search clients’ activity from the first week of July compared to last July and crossed referenced IP addresses on click activity.   There was a marginal imcrease in duplicate IP clicks across search engines (Bing, Google, Yahoo!)  so we are going to take the time to furhter evaluate the results and share what we find out.


Below is the June market share according to Comscore:


June 2009 U.S. Core Search Rankings

Google Sites led the U.S. core search market in June with 65.0 percent of the searches conducted, followed by Yahoo! Sites (19.6 percent), and Microsoft Sites (8.4 percent). Ask Network captured 3.9 percent of the search market, followed by AOL LLC with 3.1 percent.


      comScore Core Search Report
June 2009 vs. May 2009
Total - U.S. - Home/Work/University Locations
Source: comScore qSearch
                                                Share of Searches (%)
                                                                  Jun-09 vs.
    Core Search Entity                      May-09      Jun-09     May-09
    Total Core Search                       100.0%       100.0%       N/A
    -----------------                       -----        -----   ----------
    Google Sites                             65.0%        65.0%       0.0
    ------------                             ----         ----        ---
    Yahoo! Sites                             20.1%        19.6%      -0.5
    ------------                             ----         ----       ----
    Microsoft Sites                           8.0%         8.4%       0.4
    ---------------                           ---          ---        ---
    Ask Network                               3.9%         3.9%       0.0
    -----------                               ---          ---        ---
    AOL LLC                                   3.1%         3.1%       0.0
    -------                                   ---          ---        ---

* Based on the five major search engines including partner searches and cross-channel searches. 

Searches for mapping, local directory, and user-generated video sites that are not on the 

core domain of the five search engines are not included in the core search numbers.

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