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Our Blog

What's new at Path - the latest in digital from our blog


Content Marketing 101: How to Set Up Buyer Personas & Create a Content Map

The First Rule of Content Marketing: Know Where the Heck You’re Going The ‘Worldwide Web’ is living up to its global […]

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Are We Who We Say We Are?

For years now we have been living behind our online identities. Ever since the hay day of AOL instant messenger […]

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The New SEO Program: How Link Building, Content Marketing, and Site Optimization Should Fit Into Your Marketing Mix

Even with a great website, many business owners and startups find it difficult to extend their presence online without pouring […]

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Can Everyone Understand What You’re Talking About?

If you own a business or are responsible for marketing someone else’s company, chances are you have created content before. […]

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Social Media Week NYC 2014 – Day One Notes + Higlights

This year’s highly anticipated Social Media Week NYC kicked off it’s first full day of sessions today but not without […]

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Building your Brand through Content Marketing

Creating Meaningful Content for your Website As people in SEO, we know that unique and relevant content is valuable to […]

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Path Interactive to Present on Content Marketing

Content Marketing: Beyond “Liking” and Tweeting When it comes to searching for a particular product or service on the internet, […]

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NYC Digital Marketing Agency to Present on Content Marketing

The art of any marketing campaign is in developing compelling content to engage with  your audience.  In conjunction with New York City […]

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New York Search Agency Path Interactive to Present at NYC Marketing Conference

New York, June 30th, 2012 Path Interactive will be part of an upcoming marketing conference in New York City hosted […]

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