New York, January 25th, 2012: New York University’s School of Continuing and Professional Studies will be hosting a hands-on, two day intensive Search Engine Optimization class. This is the second class in a an expanded format that will touch on the essential elements in an SEO campaign including, review of the search algorithm, what to avoid, keyword research, on page optimization, off site link development tactics, and more. Continue reading
Category Archives: Uncategorized
Direct Insurance Source Usability Test
Ari Berdy & I did a click test on the Direct Insurance Source site/landing page we just launched with a service called http://theclicktest.com/. As always when you view the results it’s surprising to see where people click. Continue reading
Digital Week in Review: Facebook Founder Welcomes Kids Under 13 on Site
Facebook Founder Welcomes Kids Under 13 on Site; FoxNews.com
Facebook founder Mark Zuckerberg is willing to alter the site’s regulations to permit children under 13 to join.
The Takeaway: While having 13-year-olds on Facebook is certainly not an ideal situation, it is not too much of a challenge right now to gain a username for kids under 13. : It’s too easy to lie about your age. Facebook could instead use existing age verification services such as Privo. Or a parent could first prove their age using credit card verification and then vouch for the child’s age. Continue reading
New York City SEO Course
New York, April 20: The New York University – School of Continuing and Professional Studies aims to arm those interested in marketing on search engines with its all day SEO intensive course by tapping Michael Coppola, the CEO at Path Interactive – a digital marketing consulting firm in New York City – on April 23rd, 2011. Continue reading
To Tweet Or Not To Tweet
With all the hype surrounding twitter, its growth, usage, buzz, does it really provide value to an individual or brand? I decided to invite Chief Social Officer, Ted Rubin as he makes the case for tweeting as a brand and an individiual.
