Skeptics have long harped that social media sites were a fad. This excellent and extensive infographic from Search Engine Journal shows that not only are social networking sites growing quickly, their user bases are diversifying. Social media is international, used by people of all ages, and majority of companies utilize social media for marketing and hiring. Just a few of the many fascinating stats contained within the infographic:
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Category Archives: Social Media Marketing
New York SEO Agency Path Interactive Presenting at Web 2.0 Expo #w2e
New York, September 7th, 2011: Path Interactive is honored to be presenting once again at New York City’s 5th annual Web 2.0 Expo, taking place in October. Thought leaders across all industries will benefit from the innovations, strategies, and practical solutions shared during this 3-day expo and conference exploring the “Digital Economy.” Web 2.0 Expo provides an opportunity for designers, developers, entrepreneurs, marketers, and other “builders of the next-generation web” to share the latest tools, concepts, data, and strategies for unlocking the digital economy. Continue reading
Facebook Ad: Would You Date Someone With a Lower Klout Score?
Did you see it?
Chances are, if you “liked” the Klout Facebook page, you may have seen this ad pop up in your Facebook account last Friday.
Jonah Berger: How to Create Viral Content for the Web
The Science of Creating Shareable Content
Do influencers really exist? How to craft viral content? What is the return on relationships? These questions, among others, were on the table at United Insight’s Contagious Marketing: The Science of Word-of-Mouth in the Age of Social Media conference on June 30th. Continue reading
Can Justin Timberlake Make MySpace Cool Again?
MySpace (remember MySpace?) was brought back to the attention of the interwebs in late June when ol’ Uncle Rupert at NewsCorp sluffed it off to online ad firm Specific Media for $35 Million. That dramatically low purchase price, in light of the $580 Million NewsCorp paid for it in 2005, is the first morsel to chew on in this social soap opera. The second juicy tidbit is that uber-celeb Justin Timberlake wound up holding the ownership stake in MySpace at the end of the deal. Always nice to see a filthy rich superstar still shopping the sale rack.
At this point in time, no one can question Timberlake’s creative talent or his global popularity. Even if his work does not fit your personal taste, his brand power is undeniable. This certainly is a motivation for Specific Media to make him their Top Friend in this venture, and must have them more eager than anyone to discover the answer to the $35 Million question: can Justin Timberlake make MySpace cool again?
Founding Fathers (and Monster Mothers): Gaga, The Pope, Biz, and Tom
This week’s social media big news roll call reads like the setup of a joke. Lady Gaga, The Pope, Biz Stone of Twitter and Tom of MySpace (remember MySpace?) are all making big online moves, and as we approach this weekend’s annual homage to the birth of America via keg parties and explosives (genius, I’m sure), the social media headlines belong to Founding Fathers and Monster Mothers.
Social Media: It’s Where the People Are
How Social Media Optimization (SMO) Can Help Search Engine Optimization (SEO)
Targeting social media outlets is a great stand alone marketing strategy but, many times it is used in conjunction with search engine optimization.
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Top Ten Foursquare Campaigns
Last week, Ruben and our VP of Development gave you an informative (and fun!) Introduction to Foursquare. Today, we’re giving you the top ten campaigns we’ve seen yet on the Foursquare platform.
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Tips for SEO: Six Dinner Party Mistakes To Avoid
Sometimes a high-ranking site is as simple as not making the same mistakes as your competitors. Here are some great tips for SEO marketing your website.
1. Showing Up Late
Being tardy to the party is never in fashion, and now, if your website is late to the game, you’ll be penalized. According to the Google Webmaster kit, page load times affect search rankings. It’s all about having the optimal experience for your sites user, and watching a spinning dial is not the best use of anyone’s time. Analytics will give you average page load time data, and Google recommends a few programs, like YSlow, that have tips for improving site performance.
