Targeting social media outlets is a great stand alone marketing strategy but, many times it is used in conjunction with search engine optimization.
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Last week, Ruben and our VP of Development gave you an informative (and fun!) Introduction to Foursquare. Today, we’re giving you the top ten  campaigns we’ve seen yet on the foursquare platform.

10. Pepsi

In December 2009, Pepsi was Foursquare’s first sponsor ever. What did they do? They sponsored Foursquare’s NYC leaderboard and turned points into dollars. For one week, Pepsi donated $0.04 to CampInteractive, a non-profit organization that helps inner-city youth build technology skills. It was purely altruistic and helped out – not only a good cause – but put Foursquare in line for future sponsorship opportunities.

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Sometimes a high-ranking site is as simple as not making the same mistakes as your competitors.  Here are some great tips for SEO marketing your website.

1. Showing Up Late

Being tardy to the party is never in fashion, and now, if your website is late to the game, you’ll be penalized. According to the Google Webmaster kit, page load times affect search rankings. It’s all about having the optimal experience for your sites user, and watching a spinning dial is not the best use of anyone’s time. Analytics will give you average page load time data, and Google recommends a few programs, like YSlow, that have tips for improving site performance.

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Recently, Mashable reported the pending release of the New Version of Digg – the information congregation and popular bookmarking site. In an interview with the CEO of Digg, Jay Adelson, a little of “what’s expected ” spilled out. Although not much is known except for you to sign-up for a “first-come-first serve” testing mode for the new version, here are a few thoughts about how the possible outcomes that might affect businesses in a positive way: (more…)

On  Monday, Brian Morrissey at Ad Week put out an article about Twitter’s impending advertising platform and what features from various external satellite technologies it will likely integrate into its own program. Morrissey thinks the popularity both search and trending topics will be heavily featured in the new program, and he also sees increasing value in companies who’ve found a way to flow ad-copy into twitter streams or place units on various Readers such as HootSuite or UberTwitter.

While we think these are all accurate assessments of ways Twitter can retool traditional advertising models, we hope that one thing missing from Morrissey’s musing makes it into the final rollout of the program.

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400 million profiles, millions of status updates, billions of photos being uploaded and viewed – Facebook is huge, monolithic and truly, wide-reaching. If you are on Facebook, that’s the size of the audience which can potentially look at your profile. However, unless you are a Britney Spears, Oprah or some other celebrity like that, no one except your friends (and to an extent, their friends) would take a gander at your profile. (more…)

No matter what you find yourself on twitter for, many people wind up getting obsessed about their following count. In spite of the overwhelming amount of information available on the Internet about “how to increase your follower count on twitter”, very few accounts actually have a four digit , much less five  or six digit follower count. Now the big trap is to get caught up in the follower account because many of these high follower profiles wind up having low valuable followers.
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Social media has evolved from casual, digital chatter to something of real value for businesses all over the world. As such, it has taken a truly global dimension as in people now get together to discuss what social media can do for different spheres in our daily lives. Be it business, personal life, shopping, reviews, communities, etc., social media occupies a major territory on Internetville.

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Another success story using LinkedIn a prior post, Kate Edwards met with a business that was searching on LinkedIn for a restaurant consultant.    How about another industry? Enter Colin Wheeler… (more…)

Recently, one of our LinkedIn attendees sent us an email via LinkedIn.   Kate Edwards attended a “I have a profile now what?” session, and followed it up with a beginners session to LinkedIn. (more…)