Cost of Facebook Ads

Advertising on Facebook Cost

Facebook is well on its way to being profitable, posting 1.86 billion in Ad revenue last year alone.  With that type of growth, Facebook is demanding more on it’s cost per clicks.  Earlier this year, there was a 54% quarter over quarter increase on cost per clicks via the platform, and a projected 30-40% increase in the next year. Continue reading

Reading: MediaPost Publications 4 Reasons To Watch Tumblr

Is Tumblr part of your digital marketing plan yet? Maryanne Conlin at the MediaPost blog Engage:Moms suggests that Tumblr will soon be the new blogging platform for the segment every marketer loves most: moms. Tumblr has been around since 2007, and so far the visually-striking fashion brands are the only ones to really embrace the social media/micro-blogging platform. But because Tumblr marries eye candy (photos and media) with the blogging platform so well, Conlin suggests that time-pressed moms with an interest in visual content will soon find Tumblr a richer platform on which to share. Already, ComScore reports that half of the site’s 13.4 million users have children. For brands with visual appeal (food brands, event planning services, the cosmetics industry, etc), Tumblr might be an extremely effective way to reach young parents in the coming years. Continue reading

Reading: The Growth of Social Media: An Infographic

Skeptics have long harped that social media sites were a fad. This excellent and extensive infographic from Search Engine Journal shows that not only are social networking sites growing quickly, their user bases are diversifying. Social media is international, used by people of all ages, and majority of companies utilize social media for marketing and hiring. Just a few of the many fascinating stats contained within the infographic:
Continue reading