Search engines use what are called search operators which allow you to refine the results displayed in the SERPs (search engine results pages). This will help you to more accurately find what it is you’re looking for by narrowing down the amount of results. Google & Bing have their own set of operators but they are relatively the same. Continue reading
There are ~250 million registered domain names on the internet today, billions of subdomains, and trillions of distinct web pages. Search engines collect all of the text these pages contain by combining millions of specialized computers into what are known as search engine spiders which download all web pages they can reach, parse the content of those pages, and store them in large databases located all across the world. They are then tasked with taking all of the content stored in those databases and finding ways to use it to rank web pages that match any possible keyword or phrase a user enters in order of relevance.
Google Analytics Becoming 100% “Not Provided”
As of Monday, September 23, Google has moved to encrypt ALL searches with SSL (secure search). Almost 2 years after “Dark Google” began and Google Analytics started masking certain organic keyword data referrals with “(not provided),” it looks like the search engine has stopped passing the data to webmasters altogether.
A Tough Year for Organic Keyword Data
Encrypted search is not new; Google’s encrypted search service initially launched in May 2010 on a separate URL (https://www.google.com). A year later, Google began masking keyword data belonging to any user signed into a Google Product, and the browsers soon followed: Mozilla Firefox in 2012, Apple’s Safari browser in iOS6 in September 2012, and Chrome in January 2013. Over time, these incremental steps have led to a steady increase in keyword data gaps from “(not provided)”.
Video content is no different than written content , in that there are certain SEO guidelines that should be implemented when posting it on the web.There are several reasons why you have video content or want to create video content. First off, it improves your chances of earning high-ranking video spots within Google. Also, it reaches out to the busy customers who prefer content in video format rather than text. Lastly, it is a good way to showcase a product or service features that cannot be easily shown through text or image content. Whatever your basis is for a solid video promotion campaign, you want to get your rank on Google’s Search Engine Results Page (SERP).
Is Google granting authorship to you for article you haven’t even written? Well, you’re not alone.
A Black Belt in SEO Isn’t Enough Anymore
SEO expertise is critical for any well-rounded digital marketing program, but a truly remarkable search marketer should also have an understanding of one of the most important underlying facets of marketing: branding.