Did Yelp Do The Right Thing?
Last week was feverish, to say the least. Google has been turned down from an advanced negotiation with Yelp.com, which had apparently walked away from the $550 million deal – a gutsy move, I must admit. Continue reading
Category Archives: Search Engines
Google Real Time Search, Dynamic Searches, Super Partnerships
Will Google Ever Sit back and Relax?
With yet another sweeping gesture, Google manages to make all heads turn with its latest real-time search release. With Twitter giving Google nightmares, thanks to the latter’s real-time updates and even Bing taking longish strides by picking up partnerships with Myspace and facebook, this move from Google isn’t surprising, but it is certainly welcome. Continue reading
Do Singular and Plural Key Phrases Matter When Optimizing For Search Engines?
There are many beliefs on singular and plural key phrases in the matter of optimizing. You would think a simple variation of adding an “S” or “ies” wouldn’t make all the difference right?
Path Interactive Is Selected As A Preferred Vendor From The World's Largest IT Franchise!
Computer Troubleshooters, the world’s largest IT franchise, has named Path Interactive as one of the preferred vendors for search engine marketing services. Path Interactive will be the agency of records for all CT’s franchisees along with their client portfolios providing both Paid Search Management and Search Engine Optimization
Goodbye Google Caffeine Sandbox Preview.
The Google Caffeine Sandbox Preview Showed Us Major Changes
A couple months ago, Google released a developer preview of the new index, Google Caffeine. Google Caffeine is said to be more accurate, faster and relevant search engine results. The Changes Google made seemed to be bigger than your average, and could possibly well fluctuate the rankings incredibly.
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Bing & Google Make Deals With Twitter
Bing and Google have both announced that they will incorporate tweets into their search results. Bing made the announcement yesterday, and Google today. The purpose of these deals is to bring real time search capabilities to the two search engines. This will benefit people looking for updates on breaking news, reviews on just-released products, and any other situation in which information quickly grows stale.
Keyword Discovery for SEO Using Google Insights for Search
Google Insights for Search is a great tool from for recognizing how people search based on region. People speak differently and search differently based on region.
Microsoft adCenter Tools Slowly Catching Up With Google
As I noted in an earlier post, although Bing represented a big step forward for Microsoft in user experience, it was a step back for search advertisers in terms of amount of traffic sent to websites through paid clicks. Even more annoying: because Bing quickly stops serving ads for companies on whose ads a searcher doesn’t click, advertisers had difficulty assessing whether their ads were even running. Bing wouldn’t show advertisers their own ads (unless the advertisers cost themselves money by clicking on their own ads), so how could they know what the average searcher was seeing?
Google Broad Match Opens Wide
Broad to Begin With
Google recently expanded the breadth of searches that will match to broad-matched keywords. Originally, broad match would trigger ads when a searcher typed in misspellings of an advertiser’s keywords. A little over a year ago, Google expanded broad match to include synonyms of an advertisers’ keywords. While that did enable the advertiser to have his/her ads show for search queries that he/she hadn’t thought of, it also resulted in ads showing for unrelated queries. For instance, do you think that the query: “What is event marketing” should be matched to the keyword: “hispanic advertising agencies?” Me, neither, but Google’s broad match algorithm did. This expansion turned broad match into a very powerful, but potentially dangerous tool: It could deliver new customers, but it could also eat up your budget if you weren’t careful.
Google Caffeine Algorithm Change: What is It?
Google Will Be Going Through A Major Algorithm Change
Google Caffeine has a lot of chatter, but some folks may still want to know what it is all about.
Their labeling the project as “Caffeine”. Google Caffeine is said to be more accurate, faster and relevant search engine results. BING has just been in the works with many contracts and has become a major competitor (or sales challenge) for Google with all the attention it has been receiving.
