Meta tags are often a standard when it comes to search engine optimization and although it does not hold all the weight it once did – does it still serve a purpose? Many think that it does not make a difference, but coming straight from the source of Googles Webmaster Blog some meta tags are still definitely weighed.
Category Archives: Search Engine Optimization
Searching for The Apple IPad? Watch Out for Black Hat SEO Techniques
So, we all know what a tech giant Apple really is. Recently, there was a huge media frenzy over the release of their new product, Apple IPad. The IPad is a tablet that has no keyboard or mouse and is all touch screen. It also has a USB port and Internal HD.
SEO Image Optimization: Why It Can be Beneficial For Your Site
Search engine optimization should not be limited to just your website content. Methods should be included in your images and trust me – it’s just as important!
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Google Maps Mobile With Sponsored Links
While doing a recent search for “enterprise car rental Hackensack, NJ” on my iPhone, I noticed some interesting results. The Enterprise location had a special map marker, the Enterprise logo and “Sponsored Link” denotation. This is the first time I’ve experienced a sponsored link in the Map application on the iPhone but it has greater mobile implications.
Do Singular and Plural Key Phrases Matter When Optimizing For Search Engines?
There are many beliefs on singular and plural key phrases in the matter of optimizing. You would think a simple variation of adding an “S” or “ies” wouldn’t make all the difference right?
Path Interactive Is Selected As A Preferred Vendor From The World's Largest IT Franchise!
Computer Troubleshooters, the world’s largest IT franchise, has named Path Interactive as one of the preferred vendors for search engine marketing services. Path Interactive will be the agency of records for all CT’s franchisees along with their client portfolios providing both Paid Search Management and Search Engine Optimization
Goodbye Google Caffeine Sandbox Preview.
The Google Caffeine Sandbox Preview Showed Us Major Changes
A couple months ago, Google released a developer preview of the new index, Google Caffeine. Google Caffeine is said to be more accurate, faster and relevant search engine results. The Changes Google made seemed to be bigger than your average, and could possibly well fluctuate the rankings incredibly.
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Projecting Results from SEO – Benchmarking SEO Keywords
Projecting results from SEO can be challenging for both marketers & agencies, so how do we properly understand the payoff benefits from embarking on a search engine optimization plan?
Well to start, just like any other marketing project you will need to know where you have been to know where you are going. It is funny how marketers familiar with traditional media can make assessments easily on performance but when Search Engine Optimization projects lands on their laps a theoretical black hole of evaluation exits.
Projecting results from SEO does not have to be that difficult, but it is a process that does require a few benchmarking sessions to make sure that your project is on track and that you are focusing on the right metrics
Google Maps Ranking – 3 Google Maps Placement Steps
Having solid Google Maps Rankings is increasingly important as the placement of 7 or 10 results from Google Maps has become the mainstay for local search engines searches. Just 6 months ago, Google Maps placements were still not consistent for local search results but obviously times have changed and your need to be placed within the top results has become critical for any business.
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Google's New Keyword Tool: A Review
Google’s trusty Keyword Tool has been overhauled, mostly for the better.
At its core, the new Keyword Tool, currently in beta, is identical to the old one. You enter seed keywords or a site URL, and it generates relevant keyword ideas, along with associated statistical data, such as search volume and competition. This can then be used for search engine optimization, paid search or general market research.
This is really where the similarity ends. While the new Keyword Tool is missing a few features we’ve become accustomed to, it contains at least 11 new or improved ones, some significant. Continue reading
