Selecting the right keywords for a web page is critical element of a successful campaign strategy, however, its important to evaluate the competitiveness of key term selected. Selecting only highly competitive terms can lead to unrealistic goals and an unbalanced approach to attain increase in traffic. Join one of our own SEO specialists, Avinash Conda, as we explore this topic in this video.
There are many aspects to optimizing your individual web pages from meta data, to keyword density, proximity, images, videos, etc. Join Sarah Dryden (Digital Strategist) as we we talk a little SEO and touch on this one element of on page optimization, introducing key phrases into your headlines and sub headlines.
Continue reading
Ever wondered how Google works? The exact formula is a closely guarded secret, but this infographic by the folks at PPCblog does an excellent job of illustrating the process behind the PageRank algorithm. Why is this important? The higher your site ranks in Google, the more traffic you get. Search engine optimization is a must for businesses, organizations, and individuals seeking to increase brand visibility and amplify profits. Click the image for a larger version. Continue reading
With so many online marketing firms offering a myriad of SEO solutions, how do you evaluate which one is right for you? Is it as mystical as some present it to be?
Evaluating a true partner is something we should be doing and when it comes to online marketing, there should be no exception. Join Michael Stearne and I, as we discuss this topic in another Path TV episode. Continue reading
You’ve probably already noticed the fact that Google rolled out a new look yesterday for its SERP (Search Engine Results Page) for local searches. As you can see in the screenshot below, the old SERP featured a “7-Pack” of local business listings, interspersed with organic results from the wider web, surrounded on the top and right hand side with paid ads.
Link building is one of the hardest aspects when it comes to optimizing a website and it is extremely crucial in a campaigns success.
Continue reading
Targeting social media outlets is a great stand alone marketing strategy but, many times it is used in conjunction with search engine optimization.
Continue reading
Yahoo has announced its search results are now powered from Bing’s organic search results.
Just last month (June 2010) Google has launched Google Tags in the US. It’s an option that gives local business owners a yellow tag and the ability to add additional information right on the search results for a flat monthly rate of $25.
“Why should we pay for brand leads? We already rank in position 1 organically for our brand terms.”
It might be from your CMO or your contact that online shoe store you just signed, but whether you do in-house or agency paid search advertising, you’ve undoubtedly had this asked before (perhaps several times).
A couple of answers. Continue reading
