Targeting social media outlets is a great stand alone marketing strategy but, many times it is used in conjunction with search engine optimization.
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Yahoo has announced its search results are now powered from Bing’s organic search results.

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What are Google Tags Anyway?

Just last month (June 2010) Google has launched Google Tags in the US. It’s an option that gives local business owners a yellow tag and the ability to add additional information right on the search results for a flat monthly rate of $25.

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“Why should we pay for brand leads? We already rank in position 1 organically for our brand terms.”

It might be from your CMO or your contact that online shoe store you just signed, but whether you do in-house or agency paid search advertising, you’ve undoubtedly had this asked before (perhaps several times).

A couple of answers. (more…)

April 20th, 2010, Google announced that the local business center is becoming Google Places. Google states that this will allow users to find more informative places where to go. The new Google Places will include non-merchant places such as museums, schools and even parks.

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Sometimes a high-ranking site is as simple as not making the same mistakes as your competitors.  Here are some great tips for SEO marketing your website.

1. Showing Up Late

Being tardy to the party is never in fashion, and now, if your website is late to the game, you’ll be penalized. According to the Google Webmaster kit, page load times affect search rankings. It’s all about having the optimal experience for your sites user, and watching a spinning dial is not the best use of anyone’s time. Analytics will give you average page load time data, and Google recommends a few programs, like YSlow, that have tips for improving site performance.

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Google penalization can occur for many reasons, such as purchased links, bad search engine optimization tactics and others – but one topic that seems to confuse many, is what does Google consider to be duplicate content? What really is duplicate content? Are there tools that I can use to check if the content I have on my website has been duplicated?

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With all the personal turmoil Tiger Woods is facing, web searchers have become increasingly interested in the online content about renowned golfer. With the Golf Masters Tournament going on, searchers have switched their focus from Woods personal issues to his golf career according to media researcher Neilsen.

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With mobile search engine optimization increasing on a daily basis, T-mobile hops on the mobile search bandwagon.

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Yahoo!’s Search Marketing Desktop, formally released, speeds up your paid search efforts…and offers an uncommon take on a common feature. (more…)