Path Interactive to Instruct Facebook Marketing Course at NYU

facebook-marketing-nyuThis Winter, Path Interactive will be working in conjunction with New York University to bring marketing professionals a Facebook Marketing course being offered as part of New York University’s Digital Marketing Certificate Program. If you’re a marketing professional, or even looking to learn more about how to leverage Facebook’s platform for your business, this course is for you. Continue reading

LinkedIn Marketing Event: Beyond the “Request to Connect”

linkedin for marketingJeff Weiner, CEO of LinkedIn said, “LinkedIn is about connecting talent with opportunity at a massive scale.” With over 175 million users, including executives from all Fortune 500 companies, LinkedIn has become one of the leading social networking sites for business professionals and a powerful social media marketing tool. Although LinkedIn is a very powerful tool, users need to be optimizing their profile in order to fully reap the benefits of the social platform.If you’re looking to understand the power that LinkedIn can bring to you and your business, this LinkedIn Marketing session is for you. Continue reading

Path Interactive to Present on Content Marketing

Content Marketing: Beyond “Liking” and Tweeting

content marketingWhen it comes to searching for a particular product or service on the internet, consumers are faced with a heavily saturated market.  As a business owner, you have to ask yourself, how can I differentiate my product or service from my competitors and stand out to my target audience- this is where content marketing comes into play.  Content Marketing, whether it’s referred to as branded content, blogging, digital storytelling, or custom publishing, is a marketing technique of creating and disseminating relevant and engaging information  to a target audience-ultimately driving profitable customer action. Continue reading